I really enjoyed reading this. I got home and David alerted me to the post, first of all thinking it was a negative article on the subject of Apple.

My interpretation was quite different. Its nice to see specific concerns rather than the lazy general un researched negativity you find nowadays on the subject.

I cant help but agree, Apple bear so much weight on Mr Jobs, and as enjoyable to watch as he is it is quite worrying that if he decided to go the same way as Gates Apple would no doubt face some trying times. One of the things that Apple are famous for though is bouncing back when times were tough, although that said it was only on the return of Jobs when the brand took a positive turn – I have faith that they have planned for this though, maybe if Jonny Ives could get his act together he would be a suitable spearhead for the company? – Although in line with your article title it is a US title and it could be considered uncharacteristic for a Uk chap to head a big US firm.

On the subject of google, the proverbial bigger fish to fry over Microsoft, I do agree that this giant could be a real concern, only time will tell where that war will go – bear in mind though that this is definatly set to be a long term thing, Microsoft and Apple have been battling it out since the 80’s, and I believe it is foolish to think that this is going to be an “us or them” situation where one comes out victorious and the other left by the wayside, more to the point of how I believe football works – Manchester united play liverpool several times a year, sometimes one team wins, sometimes another, but supporters of both consider “their” team to be the best, and I’m sure both teams are by far profitable, maybe that is somewhat of an understatement.

I am also a stockholder, but I want new toys (mac mini = thing of beauty) – so by September, I probably wont be a stockholder anymore..

Back to my point, I enjoyed reading your article. Thanks.